Blush by Jim Bridal - SS11The style of the new Jim Hjelm Blush, bridal gown collection, is best defined as one that exemplifies a look of "casual elegance." The new collection is appropriate for a dressy, but more casual wedding environment, as well as for more traditional religious settings. Blush is US manufactured and is designed by JLM's award-winning Jim Hjelm designer, Francesca Pitera."Blush embodies a unique modern feel," said Ms. Pitera. "It imparts a special, soft beauty that takes elements from more elaborate gowns and simplifies them."She said the gowns have a soft, flowy essence, creating an illusion of quiet glamour more in touch with nature. "These gowns have a sensual, fashion forward quality," said Ms. Pitera, "that give the bride a unique sense of presence. It's a look not currently addressed in the market place."More info: www.jlmcouture.com
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